We use trusted supply chain partners

Exploitation is still common in coffee, and certifications alone don’t guarantee fairness.

We only work with import partners who share our values, stay active at origin, and provide clear data on prices paid. Their role is to build lasting relationships with producers and verify conditions on the ground.

We respect the price Producers set

Farmers set their price, and we respect it — creating stability for them, quality for us, and supply chains built on fairness.

Great coffee doesn’t come from cutting costs at origin. Every contract we sign is verified to be above the C-Market and Fair Trade minimums. Paying more rewards producers for their craft, supports stronger communities, and delivers the quality we expect in every cup.

We invest in quality

We buy only specialty-grade coffee and don’t chase the lowest bar on the points system. Whether single origin or blend, we pay premiums that reward producers for excellence and deliver quality in the cup.

In Australia, milk-based espresso dominates, so blends are our biggest lever for impact. By paying premiums on blends — not shopping for the lowest price or disregarding long-term relationships — we create consistency for customers and meaningful returns for farmers.

We back the small farmers & protect the land

We put our energy into smallholder farmers and co-ops, not mass-produced estates.

These farms often care for their land in ways that keep it healthy — looking after the soil, reducing chemicals, conserving water — even without certifications.

By supporting them through trusted partners and paying fair premiums, we help keep these traditions alive, giving producers long-term stability, and bringing you coffee that’s consistent and traceable back to the source.

Together, these principles shape how we source. For us, coffee supply isn’t about chasing the cheapest price, it’s about respect for farmers, their land, and the communities that depend on them. Buying our coffee means your dollars are supporting a better, more respectful supply chain.