We’re better together, right? In this increasingly global world, we’re all about building community. Coffee has the power to bring people together — from two people catching up in a cafe, to the connection that is formed between a coffee producer and the roaster, we are keen to foster and encourage community in our industry. We also respect the other players in this space. We believe less is more, and although having Slide Coffee on every street corner would be convenient for some, we don’t think it’s respectful of our hardworking friends who have cafes and are building a following for their coffee. We respect each customer's catchment area and market, and don’t want to make it hard for anyone to build their business.
Coffee is all about people. We aim to create a global community that celebrates this wonderful beverage but more importantly celebrates the hard work that goes into producing it. We are working hard at establishing relationships with the right coffee producers to better understand the best way to support their family and future business.
And most importantly - let’s remember what matters here. People over coffee. It’s easy to get lost in the wonder and science of our craft, which we do sometimes.
But we want to build a community around what we are doing. We love a chat, and a good time. So we aim to set up good systems and processes to ensure the coffee is absolutely delicious, then we can free up our energy for the people. “Make the coffee for the people.” That’s how we roll.