It’s why we do what we do and it’s an extension of one of our values; ‘love people over profit’. A profit in business is very handy, but we believe it shouldn’t be at the expense of other people. We see this happening in the coffee industry; read up on, ‘The Coffee Price Crisis’. Intentionally or not it seems that some companies are making huge profits off the backs of hardworking coffee farmers, that’s not cool!! We believe your values guide your decisions, are they purely for profit or for the people? This tee makes the statement that as coffee industry folk, we choose to make the coffee for the people. This may be interpreted in many ways but the principle remains; it’s for the people.